We partnered with JBL Singapore to transform their TikTok presence with a youthful, edgy identity. By leveraging influencer-led content and optimized livestream mechanics, we created a buzz that resonated with younger audiences and significantly boosted product visibility. Our team executed both content and commerce strategies to drive awareness and conversion—all while keeping it authentically on-trend.

For STABILO, we designed a PR-forward activation that centered around a hands-on creative workshop for creators and media. We curated a bespoke invite list via DEMIA, produced KOL-driven video content, and executed a seamless on-ground experience. The result? A lively, brand-authentic event that was both well-attended and widely featured across media.

For the launch of The Straits Times app, we executed 8 activations across all polytechnics and ITEs, delivering a fully managed on-ground experience. From vendor management to logistics and crowd engagement, our team delivered with precision and energy, complete with everything from bubble tea booths to cream puff giveaways and hotobooths. The activation was both cost-effective and conversion-focused, leaving SPH with measurable results and high youth engagement.